At a glance, the '97 Park Avenue looks like an evolutionary update,but it's all new, based on the front-drive Riviera-Aurora chassis. While
this means more weight--about 250 pounds--it also means a longer wheelbase
and wider track. And a closer look shows that Buick has quietly thrown
off the shackles of ancient General Motors design traditions. Ever since
the days of the late Harley Earl, the ethic has been longer, lower, wider
and sleeker.
The Park Avenue doesn't violate all of these hallowed tenets--it is
indeed longer, wider and arguably sleeker--but it's definitely not any
lower. In fact, it's just the opposite. At 58.1 inches, the '97 Park Avenue
stands three inches taller than the '96. For contrast, the Chrysler LHS,
targeted by Buick as a key Park Avenue competitor, stands 55.9 inches.
So does the Lincoln Continental.
So why is Park Avenue design chief Bill Porter violating the gospel
of Harley Earl? Because in the evolving Buick mission, a mission driven
by GM's sharpened brand focus, comfort takes precedence over sheer style.
In the Park Avenue, the two key comfort elements in the design scheme
were interior roominess--including headroom fore and aft--and door openings
that eliminate any contortions in the process of getting in or out.
True, you could perceive these same design priorities in a basic brick
like the old Checker Marathon, qualities that made it a favorite with taxi
fleets for so long. But the new Park Avenue embodies these virtues in a
shape that's also graceful and quietly elegant.
It may not turn heads like the Riviera. But it does have an undeniable
dollop of the "muscular grace" that Buick designers want their
cars to project, particularly in the slightly more aggressive looks of
the Ultra.
And for all its mass, it's also got enough smooth, quiet power, from
GM's excellent 3800 Series II V6, to provide peppy acceleration. Available
in normally aspirated (Park Avenue) and supercharged (Ultra) versions,
the 3800 doesn't have exceptionally high horsepower numbers, but it's got
lots of low rpm getaway grunt, plus plenty of punch for passing.
Power is transferred to the front wheels through one of GM's butter-smooth
electronically controlled 4-speed automatic transmissions--they're among
the best in the business--and automatic load-leveling is standard equipment.
Buick has added four new colors to the palette for the '97 Park Avenue--silvermist
metallic, Bordeaux red (burgundy), Santa Fe red and light Autumn green
metallic. Our Park Avenue Ultra test car was black, with a tan leather
interior.